Anders Bjerregaard Nielsen, Nicolai Jensen, Nicholas Kildetoft Henriksen, Anne-Sofie Bek & Emil Rønje Nordestgaard

Student thesis: Termpaper


This project examines the relationships of key stakeholders in the film production Viceværten in order to explain the film's historically low amount of ticket sold in Danish cinemas. The project is based on a case study of Viceværten’s key stakeholders and their interests. To clarify the key stakeholders' interests, we have conducted interviews with the producer of the film, Ib Tardini, filmproducer, Jesper Morthorst, and Market Director at Nordisk Film, Jan Lehmann. We have also included empirical data consisting of various articles and reports. Stakeholder Theory has provided the framework for our study, while theories regarding Project Portfolio Management, Blue Ocean, Organization Theory and Value Chain are used to analyze key stakeholder interests. The study concludes that Viceværten's strategic relevance for Zentropa was not mutually defined between the producer and Zentropa. Furthermore a discontinuous managing of key stakeholders impaired the marketing of the film, which is considered to be one reason for the small amount of tickets sold.

EducationsBusiness Economics, (Bachelor/Graduate Programme) Undergraduate or graduate
Publication date27 Jun 2014


  • Viceværten
  • Stakeholder
  • Zentropa
  • Value Chain
  • Blue Ocean
  • Filmproduction