Vestas- Will To Win

Anja Lykke Knudsen

Student thesis: Termpaper


Abstract In 2005 the new CEO of Vestas, Ditlev Engel introduces the corporate strategy Will to Win and with that Vestas experiences a streamlining of the organization. The internal environment is optimized and a focus towards reduction of variable costs through implementation of performance systems and reassignments of the company’s production plant is made. The overall financial position of the company is improved by the new incentives and by end 2008 Vestas has mamaged to reach a EBIT-margin of 10-12 percent and a net working capital of no more than 20 percent, which are two of the three corporate goals. The last goal, which dictates an increase in market share, is due to increase in competitors not reached. However as an affect of socio cultural and governmental environmental concerns the market sees a considerable growth and Vestas manage to increase its turnover year by year.

EducationsBasic - Bachelor Study Program in Social Science, (Bachelor Programme) Basic
Publication date27 May 2015
SupervisorsPoul Wolffsen


  • Vestas
  • Strategy