Snapchat in a World of Stories

Emma Skovgaard Jørgensen

Student thesis: Bachelor project

Abstract

This project focuses on Snapchat's business model, and whether the popular app can survive the launch of more advertising as well as other social media platforms introducing their own version of 'Stories' - one of Snapchat's key features. Can Snapchat survive in a world of Stories?

EducationsBusiness Studies, (Bachelor/Graduate Programme) BachelorCommunication Studies, (Bachelor/Graduate Programme) Bachelor
LanguageEnglish
Publication date29 May 2017
Number of pages9