The aim of this Master thesis is to discuss the United States presidential nominee Donald Trump’s social media strategy during the 2015-2016 election year, by examining and analyzing the theoretical perspective and methods of Trump’s use of his social media platforms. This study engages with those people who search for Donald Trump’s messaging on a digital spectrum. In order to examine the research question, empirical data was extracted from the vastness of social media. The qualitative research was conducted from the phenomenon of Donald Trump’s effective social media communication during his political campaign. With the collected data, the communication theoretical framework is analyzed, with the perspective of selected exposures, narratives, counter-narratives, downward communication, and Russian method of Fire Hosing.
|Educations||Global Studies, (Bachelor/Graduate Programme) Graduate|
|Publication date||4 Mar 2019|
|Number of pages||80|
|Supervisors||Bjørn Thomassen & Trine Østergaard Wulf-Andersen|