Optimering af tøjvirksomheds hjemmeside

Jens Frederik Frejberg Juhl-Schmidt, Mark Bengtsson & Emil Nielsen

Student thesis: Termpaper


This study investigates how to make a homepage design for a small clothing company with a focus on a design, usability and communicational perspective. The studies are made with the purpose of finding the design and usability problems on Inceptio Copenhagen's webpage and therefore make a re-design of the webpage created from three faces of iteration. Our empirical data was conducted in a survey, interviews and a user test, in which we used the think-aloud method. The study showed that Inceptio Copenhagen's existing webpage had several design and usability problems. We have, based on our own results, the used methods and our theoretical point of view, made a re-design of Inceptio Copenhagens webpage in order to make a result and theoretically based suggestion to how Inceptio Copenhagen could improve the homepages design, functionality and usability.

EducationsBasic - Bachelor Study Program in Humanistisk-Technology, (Bachelor Programme) Basic
Publication date16 Jun 2015
SupervisorsBent K. Slot