OPEN INNOVATION OF DRUG DEVELOPMENT WITHIN PHARMACEUTICAL INDUSTRY

Ursula Waltemath & Minna Jensen

Student thesis: Termpaper

Abstract

The pharmaceutical industry is a growing environment which seems to expand alongside globalization. External sources of ideas support open innovation for the initiation of the drug development process. Open innovation has shown to distinguish a firm from competitors. Further exploration of the methods involved in managing drug research and development provides insight into the success of modern innovative approaches for developing drugs.

EducationsBusiness Studies, (Bachelor/Graduate Programme) Undergraduate or graduate
LanguageEnglish
Publication date24 Jun 2015

Keywords

  • innovation
  • pharmaceutical