Even though the disease OCD – Obsessive Compulsive Disorder – affects around 150.000 people it has still not been properly recognised as a serious disorder. This goes for both people in the medical world, as well as the rest of the society. To solve this problem we have developed an information campaign for the Danish association ‘OCD-foreningen’. In the campaign we have tried to visualize the different aspects that might occur when a person has OCD. The purpose of this campaign is to inform a certain target audience about the disease – more precisely the opinion leaders. We have decided to reach this chosen target audience in the following magazines: Eurowoman, Euroman, Costume and Arena where the product also will be exposed. To find out if readers of these magazines magazines are opinion leaders we have produced an analysis of the readers and made a segmentation of them. Last but not least we have tried to make a tryout of our product through which we have gained an insight to which degree our product addresses the opinion leaders and in which way the segmentation of the target audience has an effect on the latter.
|Educations||Communication, (Bachelor/Graduate Programme) Undergraduate or graduate|
|Publication date||24 Jun 2008|