Nudge og klima

Jónfríd Eliasen, Clara Lethin Vedel, Matilde Hansen & Tine Pohl

Student thesis: Termpaper


This research project investigates the use of nudging as a strategy for changing citizens’ behavior, primarily in relation to the environment. Nudging attempts to prevent the public's tendency in making unhealthy decisions, for both themselves and their surroundings, decisions that are an inevitable result of our psychological patterns. Therefore, one of the things this project has questioned, is people's attitude towards global warming and the possible reason behind their hesitation in doing something about it. Next to nudging, two other behavioral strategies are investigated, liberalism and paternalism. In this regard the project discusses whether we should give people free reigns over their lives, limit their autonomy, or gently direct them in a better direction. The method of argumentation analysis is used to investigate experts’ attitudes towards these three strategies and to trigger a speculation of whether they could prove useful in regards to climate change. The project found that although nudging is a perfectly sound method in assisting peoples’ everyday choices, it would not be effective on its own. The conclusion is thus, that all three strategies would have to be taken into effect, to be able to cover all aspects of the vast issues surrounding global warming, both socially, politically and personally.

EducationsBasic - Bachelor Study Programme in Humanities, (Bachelor Programme) Basic
Publication date24 May 2016
SupervisorsThomas Søbirk Petersen


  • Nudging
  • Nudge