While the print media is bleeding the online media is becoming an increasingly important news provider. The development away from the classical news platform towards the new one could have a great impact on the public opinion and the whole political system if the online news whilst striving for profit through speed and superficial processing of various topics is unable to produce news that are enlightening and thorough. The present Master’s thesis takes a closer look at how the online media covers a core area in terms of political decision making and public opinion, namely The European Union. More and more of the Danish legislation is formed by and through the EU. However numerous studies have showed that the Danish news media by a large is unable to deliver news coverage that reflects this importance of the European Institutions. This creates a massive democratic problem as the public – fueled by the national politicians – tend to underestimate the power of the EU and merely focus on domestic politics. The current thesis examines the online media’s coverage of EU through a study of five news papers and their online versions including three of the major Danish news outlets (Politiken, Berlingske Tidende and Jyllands-Posten), one of the main regional papers (Nordjyske Stiftstidende) and the leading tabloid news paper (Ekstra Bladet). The study shows that in turns of that the amount of article that regards the EU and the relative priorities of these articles the online news papers show even less little interest in the EU compared to the print news papers. Also many of the articles a not produced by the journalists themselves but are often written by or rewritings from news agencies, the print paper or competing news outlets. This is less of a surprise since the online news media is in many ways characterized by the complete opposite of what the coverage of EU issue is usually based on. The online news media is represented by fast and fairly superficial presentation of ongoing conflictual news developments whereas news from the EU is based on a culture of consensus where the often complicated issues at stake are mostly accessible for those with a fairly specialized knowledge and time at the their hand. Nonetheless, there is still some potential in terms of communicating EU matters to the broader public that the online media might in the future gain from. For one, the online community consists of various segments of the population many of whom do not normally read about the EU. Hence, information about the EU might be spread to these people through the online news papers. Not least if the online platform exploits another potential, i.e. to increase the readership by presenting the otherwise seemingly dull and tiresome news in a more interesting or even tabloid manner. Finally, the online news media has the potential of an improved communication of the EU topics if the ability to use hyperlinks to document facts and assist and inspire the reader’s further exploration into the given topic is used more than is currently the case.
|Educations||Journalism, (Bachelor/Graduate Programme) Graduate|
|Publication date||21 Feb 2011|
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