"MED KØD PÅ” - ET PROJEKT OM FORSTÅELSER AF MÅLTIDER OG KØDETS BETYDNING

Julie Holmberg Chrøis, Charlotte Haagen Jensen & Martin Wind

Student thesis: Termpaper

Abstract

The purpose of this project is to examine how perceptions of meals, comprising meat are communicated and negotiated among a selected group of people. The methodical approach was to gather two focus groups and interview the participants about the subject. The focus groups consisted of people with small children living from the middle class in Copenhagen. The conducted analysis consists of a mix between the collected empirical data and relevant theory chosen by the members of this study group. The combination of empirical data and theory is what gives us the analytical knowledge we use to discuss and draw conclusion in regards to the subject matter. We found that the participants of the focus groups debated some subjects, which we had not anticipated. This led us to be pragmatic about our choice of theory, as we found interesting data as we went along, and then combined it with relevant theory to examine the information in a more comprehensive way. The main subjects discussed in this project is everyday practices, health identity, and ethics.. The project concludes that the meals and the practices around them is very complex. Furthermore the negotiations about meat and its meaning depend on both everyday practices, institutional discourses, perceptions of identity and ethical concerns in the medialized society.

EducationsCommunication, (Bachelor/Graduate Programme) Undergraduate or graduate
LanguageDanish
Publication date1 Jun 2015

Keywords

  • Meals and meat