The negative effect of the Like-button: Facebook and identity

Sevda Asanovski, Sealove Jijan Dervishi, Steen Daniel Hunter, Sabrina El-Sibai & Muhammet Agar

Student thesis: Basic Project


This is a semester project focused on how Facebook’s Like function can influence youths self-esteem in the ages from and between 16-20. We went about this through a focus group interview with four girls within the aforementioned age group. Furthermore, we also conducted survey research, within the same age group, with 95 respondents of mixed gender.
After receiving this empirical data, we set out to understand and convey a large array of theories that can be assimilated to our results. Before we dive into our theory section, we will present the basics of social networking sites, and a technical explanation of how Facebook functions.
The theories we have chosen to incorporate in the project include Nathaniel Branden’s theory of the psychology behind self-esteem, to understand the term, and how social media can influence youths self-esteem, Axel Honneth’s theory of recognition to understand how Facebook can function as a place to seek recognition from peers and others, Erving Goffman’s impression management theory to explain the way youth use Facebook to express their personality publicly and lastly we make use of Erik Erikson’s theory of formation of identity to understand how youth can have their formation of identity externally influenced by the likes of Facebook.
Lastly, we will project our theoretical knowledge into our analysis, which concludes that Facebook’s Like function in itself does not create low self-esteem, but can be a contributor.

EducationsBasic - Bachelor Study Program in Humanistisk-Technology, (Bachelor Programme) Bachelor
Publication date2 Jun 2016
Number of pages94
SupervisorsMajken Toftager Larsen