The project is based around a pondering of how that a company the size of Scandinavian Airlines or Norwegian Air Shuttle use their Finances and how they see their external environment.
This has led to us researching the relationship between the companies and their finances as well as their external environment, and how they differ in both.
To do this we have utilised a myriad of different methods to analyse the companies, including PESTEL, SWOT, TOWS; DCF, risk analysis, Sensitivity, Porter’s Five Forces as well as Porter’s Generic Strategies.
To answer these we have utilised a plethora of online articles and some Websites.
We ended up figuring out that:
Despite the difference in size and Scandinavian Airlines having government support Norwegian Air Shuttle is a more stable company and that both companies are highly affected by their external macro environment, and that both companies are rapidly increasing how much money they are using in investments, both having more than doubled the amount invested yearly in from 2012 to 2016.
|Educations||Business Economics, (Bachelor/Graduate Programme) Basic|
|Publication date||19 Dec 2017|