HWY 55 Burger, fries & shakes: Project management & marketing theory

David Nguyen & Mathies Nelbom

Student thesis: Termpaper

Abstract

Hwy 55 is an American fast-dining restaurant that aims to expand into the Danish market. Their ambition is to open 30-35 restaurant across the country over the next ten years. Jens-Christian Due, responsible for Hwy 55 expansion into the Danish market, proclaims that there has been lacking a restaurant located between McDonalds and Jensen’s Boefhus and that Hwy 55 is the golden mean. A statement this project seeks to identify and elaborate by providing a clear overview of the company through the collecting and processing of relevant information. In addition, this project compiles and analyze researches on managerial, organizational, marketing and strategic aspects to ensure reliable conclusions in relation to the business economy and competitive situations. The purpose is to achieve, maintain and utilize competitive advantage in the technical processes in project management by drawing theories from the respective aspects to support, validate and orchestrate the most adequate project delivery aiming for an improved project implementation aligned with the concept of project management. Throughout this project, Hwy 55 Burgers, Shakes & Fries will be referred as Hwy 55.

EducationsBasic - International Bachelor Study Program in Social Sciences, (Bachelor Programme) Basic
LanguageEnglish
Publication date27 May 2015
SupervisorsLone Samuelsson

Keywords

  • project management
  • business plan