Abstract We live in a time in which the emission of CO2 and the scarcity of fossil fuels are becoming ever-present problems. An area deeply connected to this problem is our transportation system, which is almost completely based on oil. An alternative to this oil-based transportation system is the electric car. The problem is that the electric car does not have the same capabilities that the oil powered car possess and it is not completely CO2 neutral nor is it independent from fossil fuels, if it is not powered by renewable energy resources. In Denmark there are approximately 750 registered electric vehicles. In this report we try to understand what might limit the diffusion of electric vehicles from a technical as well as a social perspective. Through careful examination of data and literature we determine what the largest technical barriers for the electric vehicle could be. And through an innovation and consumption theoretical perspective, we conduct a study of Danish car owners’ decision-making process when purchasing cars and their relationship to the electric vehicle. The study consists of a questionnaire survey with over 300 responses and four interviews performed on two women and two men. The objective of the study is to determine what could be the largest social barriers for the electric vehicle. We end up determining two technical and three social barriers that we think limit the diffusion process the most. This report includes the reasoning behind choice of these barriers as well as a description and an explanation of the study, the literature used and our interpretation of it.
|Educations||Basic - Bachelor Study Program in Humanistisk-Technology, (Bachelor Programme) Basic|
|Publication date||6 Jun 2012|