The Instagram effect: Instagram and self-promotion

Kristoffer Tuborg Krøyer & Natasha Nybro Lindahl

Student thesis: Termpaper


Instagram is an indispensable part of today’s youth. It has become one of the most popular applications in the social media genre and with good reason. Imagine a world consisting of pictures and videos only with a few words. The analysis is based on the interviews with four professional bodybuilders. The analysis focuses on how they use Instagram to promote themselves and what kind of personal gain they get from it. The analysis also tends to how Instagram works with its six functions; home, like, explore, camera, news and profile. By using Goffman’s theory on self-promotion and Antonovsky’s theory on Sense of Coherence; we interpret the four persons frontstage and backstage personalities, along with their mental wellbeing - if they are experiencing a Sense of Coherence. The research shows, how the young people are strongly addicted to the acknowledgement of others and the emotional connection they feel towards their followers.

EducationsBasic - Bachelor Study Program in Humanistisk-Technology, (Bachelor Programme) Bachelor
Publication date1 Jun 2016
Number of pages49
SupervisorsHeidi Lene Myglegård Andersen