Communication Strategies

Simon Wolter Strate, Javor Loznica, Kristoffer Nærland, Mads Christian Skipper & Charlotte Haagen Jensen

Student thesis: Termpaper

Abstract

This project focuses on the oil company, Shell, and their way of conducting themselves on social media sites, specifically Facebook and twitter. We establish this by using social media theory, and corporate campaign theories, and applying these to the content that Shell puts out on these particular social media sites. Furthermore, the project establishes a critical evaluation of the weight and presence of social media within modern corporate communication and issue management.

EducationsBasic - International Bachelor Study Programme in Humanities, (Bachelor Programme) Basic
LanguageEnglish
Publication date22 May 2013