Bred for looks, born to suffer

Urdur Örlygsdottir, Emil Højer Larsen & Louis Edward Davis

Student thesis: Basic Project


This project report builds on the analysis of how target audience perceive the message of a specific organization, sent through a media campaign with posters and commercials. Researching what effect the given communication product has on the target audience. In order to do so, Semiotic theory will be used as well as posters and visual context of the campaign will be analyzed through representation and signs in a communicative perspective. The project report will attempt to use this theories to reflect on how the campaign is received.
Ultimately, this project report provides useful tips to orient any communication related with our study object in a successful way.

EducationsBasic - Bachelor Study Program in Humanistisk-Technology, (Bachelor Programme) BachelorBasic - International Bachelor Study Program in Social Sciences, (Bachelor Programme) Bachelor
Publication date12 Dec 2016
Number of pages27
SupervisorsLis Hornø