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Mickey Mørup Sørensen, Michel Mørup Sørensen & Rasmus Kjæp Jørgensen

Student thesis: Termpaper


The share of people who are living with overweight in Denmark is increasing and in 2013 nearly half of the adult Danish population was living with overweight. The study contains a description of the development of overweight in Denmark as well as the causes and factors that may influence the prevalence of overweight illuminated from different perspectives. In addition, the project contains a description, analysis and an assessment of the implementation and later removal of the Danish fat tax as a behavioural measure to combat and prevent overweight. Furthermore the project examines further behavioural initiatives that have been adopted by the Danish parliament. The study also discusses the possibility of introducing taxes on healthy foods like fruits and vegetables and the consequences of this. The project also includes a discussion of other alternative behavioural initiatives that do not come through taxes or direct price regulatory action. Finally, the project contains a perspectivation to theory developed by Sigmund Freud as well as Richard Thaler and Cass Sunstein in an attempt to understand why the individual is acting as he does, and make decisions that can have negative consequences for his own health. It is shown that taxes have a behavioural effect in different degree but is important to point out that taxes can’t solve the growing health problem alone. It is the responsibility of the individual self, to make choices and take personal responsibility in trying to change behaviour.

EducationsBasic - Bachelor Study Program in Social Science, (Bachelor Programme) Basic
Publication date17 Dec 2014
SupervisorsRasmus Willig


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