Working with standards

post-crisis positioning of bank advisors

    Research output: Contribution to journalJournal articleResearchpeer-review


    Taking recent developments in the financial sector as its point of departure, this article examines how bank advisors are positioned. Increased complexity in banking products and the risk orientation that has followed the financial crisis make demands on the quality of advice. Drawing on qualitative interview studies in two Danish banks, the article questions whether the dominant understanding of bank advisors as primarily sales persons comprises their current positioning. Contradictory demands on bank advisors emerge in the simultaneous emphasis on advisory aspects of the work and in the imposition of new standard procedures; while one points to a positioning as professional advisors, the other tends to undermine it and makes the positioning ambiguous.
    Original languageEnglish
    JournalNew Technology, Work and Employment
    Issue number3
    Pages (from-to)253-265
    Number of pages13
    Publication statusPublished - 24 Nov 2014


    • bank advisors
    • banking sector
    • financial sector
    • standards
    • standardisation
    • professionalism
    • financial crisis
    • invisible work

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