What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Henrik Jensen; Kristian J. Sund

What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2017
Publication status	Published - 2017
Event	European Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgium Duration: 10 May 2017 → 13 May 2017 http://www.media-management.eu/conference-ghent/programme/

Conference

Conference	European Media Management Association Conference
Country/Territory	Belgium
City	Ghent
Period	10/05/2017 → 13/05/2017
Internet address	http://www.media-management.eu/conference-ghent/programme/

Cite this

@conference{9d62d99e7ccf4d4193b419cf99fdea11,

title = "What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2017",

language = "English",

note = "European Media Management Association Conference : Value Creation in Media Markets: Business Models, Clusters and Ecosystems ; Conference date: 10-05-2017 Through 13-05-2017",

url = "http://www.media-management.eu/conference-ghent/programme/",

}