|Publication status||Published - 2017|
|Event||European Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgium|
Duration: 10 May 2017 → 13 May 2017
|Conference||European Media Management Association Conference|
|Period||10/05/2017 → 13/05/2017|
Jensen, H., & Sund, K. J. (2017). What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract from European Media Management Association Conference, Ghent, Belgium.