What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Henrik Jensen, Kristian J. Sund

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2017
Publication statusPublished - 2017
EventEuropean Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgium
Duration: 10 May 201713 May 2017
http://www.media-management.eu/conference-ghent/programme/

Conference

ConferenceEuropean Media Management Association Conference
CountryBelgium
CityGhent
Period10/05/201713/05/2017
Internet address

Cite this

Jensen, H., & Sund, K. J. (2017). What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract from European Media Management Association Conference, Ghent, Belgium.