|State||Published - 2017|
|Event||European Media Management Association Conference - Ghent, Belgium|
Duration: 10 May 2017 → 13 May 2017
|Conference||European Media Management Association Conference|
|Period||10/05/2017 → 13/05/2017|
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
TY - ABST
T1 - What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?
AU - Jensen,Henrik
AU - Sund,Kristian J.
PY - 2017
Y1 - 2017
M3 - Conference abstract for conference