Tutoring Executives Online: What Drives Perceived Quality?

Stephane Bignoux, Kristian J. Sund

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Studies of learning and student satisfaction in the context of online university programs have largely neglected programs catering specifically to business executives. Such executives have typically been away from higher education for a number of years, and have collected substantial practical experience in the subject matters they are taught. Their expectations in terms of both content and delivery may therefore be different from non-executive students. We explore perceptions of the quality of tutoring in the context of an online executive MBA program through participant interviews. We find that in addition to some of the tutor behaviors already discussed in the literature, executive students look specifically for practical industry knowledge and experience in tutors, when judging how effective a tutor is. This has implications for both the recruitment and training of online executive MBA tutors.
Original languageEnglish
Title of host publicationAcademy of Management. Annual Meeting Proceedings
PublisherAcademy of Management
Publication date2016
Publication statusPublished - 2016
SeriesAcademy of Management. Annual Meeting Proceedings

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