Transforming Virtual Teams: Translucence and Pitbull Mentality

Pernille Bjørn

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Investigating virtual team collaboration in industry using grounded theory this paper presents the in-dept analysis of empirical work conducted in a global organization of 100.000 employees where a global virtual team with participants from Sweden, United Kingdom, Canada, and North America were studied. The research question investigated is how collaboration is negotiated within virtual teams? This paper presents findings concerning how collaboration is negotiated within a virtual team and elaborate the difficulties due to invisible articulation work and managing multiple communities in transforming the virtual team into a community. It is argued that translucence in communication structures within the virtual team and between team and management is essential for engaging in a positive transformation process of trustworthiness supporting the team becoming a community, managing the immanent multiple communities, and bringing visibility to articulation work, and that groupware technology should facilitate communication and negotiation instead of implementing the workflows just enhancing existing abilities, practices, and skills.
    Original languageEnglish
    Title of host publicationIRIS28, Reaching out : Proceedings of the 28th Information Systems Research seminar in Scandinavia
    EditorsEli Hustad, Bjørn Erik Munkvold, Knut Rolland, Leif Skiftenes Flak
    PublisherAgder University College
    Publication date2005
    ISBN (Print)82-7117-554-8
    Publication statusPublished - 2005
    EventIRIS28 - Kristiansand, Norway
    Duration: 6 Aug 20059 Aug 2005
    Conference number: 28




    • CSCW
    • Global virtual teams
    • industry
    • Transformation, negotiation of collaboration

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