Towards a Measure of the Dynamic Capability of the Firm

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationANZMAC conference paper
    Place of PublicationPerth, Western Australia
    PublisherANZMAC : Australian New Zeeland Marketing Associationn
    Publication date2011
    Pages5
    Publication statusPublished - 2011
    EventAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2011 : Marketing in the Age of Consumerism: Jekyll or Hyde? - Perth Convention and Exhibition Centre, Perth, Australia
    Duration: 27 Nov 201130 Nov 2011
    http://anzmac2011.com.au/

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2011
    LocationPerth Convention and Exhibition Centre
    CountryAustralia
    CityPerth
    Period27/11/201130/11/2011
    Internet address

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