Tourism practices and experience value creation: The case of a themed attraction restaurant

Flemming Sørensen*, Lars Fuglsang, Jon Sundbo, Jens Friis Jensen

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review


This article uses practice theory to analyse experience value creation in an innovative tourism setting characterised by high interdependence between tourism actors. The theory is applied in a case- and action-oriented study of a themed restaurant in a medieval re-enactment centre. It exemplifies how integration of a restaurant into a specific attraction theme provides opportunities for experience value co-creation through tourism practices. It also illustrates how integration can cause co-destruction of experience value. The action-oriented part of the study included a workshop, interviews and other communication with relevant actors. It aimed to sustain a change of practices, providing solutions to issues of value-co-destruction found in the case study. The article theorises and illustrates the complexity of experience value creation in complex tourist settings and suggests how a practice theory approach to innovation may lead to value creation in tourism and be a powerful tool for tourism managers.
Original languageEnglish
JournalTourist Studies
Issue number3
Pages (from-to)271–297
Number of pages27
Publication statusPublished - 2020

Cite this