Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

Pelle Guldborg Hansen

doi:10.1787/9ea76a8f-en

Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

Research output: Book/Report › Report › Research › peer-review

Abstract

Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour. Public bodies around the world are increasingly using BI to design and implement better public policies based on evidence of the actual behaviour and biases of citizens and businesses. This toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.

Original language	English

Place of Publication	Paris
Publisher	Organisation for Economic Cooporation and Development, OECD
Number of pages	156
ISBN (Print)	978-92-64-93555-6
ISBN (Electronic)	978-92-64-34794-6
DOIs	https://doi.org/10.1787/9ea76a8f-en
Publication status	Published - 19 Jun 2019

Bibliographical note

Please cite this publication as:OECD (2019),Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit, OECD Publishing, Paris,https://doi.org/10.1787/9ea76a8f-en

The OECD developed this toolkit in partnership with Dr. Pelle Guldborg Hansen of Roskilde University, drawing partly on tools developed by his work with iNudgeyou –The Applied Behavioural Sciences Group, applying BI worldwide for over a decade. Dr Hansen prepared the manual, with inputs from FilippoCavassini and JamesDrummond. The introductory guide was prepared by Jun Nakagawa and Francesca Papa, with inputs from FilippoCavassini, James Drummond and Faisal Naru.

Link to document

10.1787/9ea76a8f-en

Behavioural Insights
Pelle Guldborg Hansen (Speaker)
4 Apr 2024
Activity: Talk or presentation › Lecture and oral contribution

Cite this

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abstract = "Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour. Public bodies around the world are increasingly using BI to design and implement better public policies based on evidence of the actual behaviour and biases of citizens and businesses. This toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.",

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BT - Tools and Ethics for Applied Behavioural Insights

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ER -

Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

Abstract

Bibliographical note

Link to document

Activities

Behavioural Insights

Cite this