“This product is ecological!”: An examination of consumers’ reactions to unsubstantiated marketing claims

Jan Mattsson, Magnus Söderlund

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date13 Feb 2019
Publication statusAccepted/In press - 13 Feb 2019
Event48th EMAC Conference EMAC in Hamburg -
Duration: 28 May 201931 May 2019

Conference

Conference48th EMAC Conference EMAC in Hamburg
Period28/05/201931/05/2019

Cite this

Mattsson, J., & Söderlund, M. (Accepted/In press). “This product is ecological!”: An examination of consumers’ reactions to unsubstantiated marketing claims. Paper presented at 48th EMAC Conference EMAC in Hamburg, .