|Publication date||13 Feb 2019|
|Publication status||Accepted/In press - 13 Feb 2019|
|Event||48th EMAC Conference EMAC in Hamburg - |
Duration: 28 May 2019 → 31 May 2019
|Conference||48th EMAC Conference EMAC in Hamburg|
|Period||28/05/2019 → 31/05/2019|
Mattsson, J., & Söderlund, M. (Accepted/In press). “This product is ecological!”: An examination of consumers’ reactions to unsubstantiated marketing claims. Paper presented at 48th EMAC Conference EMAC in Hamburg, .