Abstract
Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.
| Original language | English |
|---|---|
| Publication date | 24 May 2018 |
| Publication status | Published - 24 May 2018 |
Projects
- 1 Finished
-
Commodifying Compassion: Implications of Turning People and Humanitarian Causes Into Marketable Things
Richey, L. A. (Project manager), Vestergaard, M. (Project participant), Olwig, M. F. (Project participant) & Budabin, A. (Project participant)
01/01/2017 → 01/07/2023
Project: Research
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