There are Better Ways to Fight Poverty than Giving Money to Corporations

Noelle Sullivan, Lisa Ann Richey

Research output: Other contributionNet publication - Internet publicationCommunication

Abstract

Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.
Original languageEnglish
Publication date24 May 2018
Publication statusPublished - 24 May 2018

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