The Rhetorical Power of the Camera: - a study in the appeals of camera moves, cuts, and point-of-view in TV and video presenting political speeches and debates

Henrik Juel

The Rhetorical Power of the Camera: - a study in the appeals of camera moves, cuts, and point-of-view in TV and video presenting political speeches and debates

Department of Communication and Arts

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

The aim of this paper is to contribute to a critical phenomenological and rhetorical discussion of how politicians appear to the general public in today’s visual digital media. Special attention is drawn to the often unnoticed, but appealing and persuasive potential of various forms of camera techniques such as zoom in/zoom out, point-of-view, and reaction-shots.

Translated title of the contribution	Kameraets Retoriske Magt: -et studie i appelformerne ved kamerabevægelser, klip og point-of-view ved TV og video præsentation af politiske taler og debatter
Original language	English
Journal	RhetOn
Volume	April
ISSN	1810-6250
Publication status	Published - 2019

Keywords

camera
rhetoric

Link to document

The Rhetorical Power of the CameraFinal published version, 1.44 MB

http://www.rheton.sbg.ac.at/rheton/2019/04/2018-satuer-visuelle-rhetorik-02-juel/

Cite this

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Y1 - 2019

N2 - The aim of this paper is to contribute to a critical phenomenological and rhetorical discussion of how politicians appear to the general public in today’s visual digital media. Special attention is drawn to the often unnoticed, but appealing and persuasive potential of various forms of camera techniques such as zoom in/zoom out, point-of-view, and reaction-shots.

AB - The aim of this paper is to contribute to a critical phenomenological and rhetorical discussion of how politicians appear to the general public in today’s visual digital media. Special attention is drawn to the often unnoticed, but appealing and persuasive potential of various forms of camera techniques such as zoom in/zoom out, point-of-view, and reaction-shots.

KW - appelformer

KW - kamerabevægelser

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KW - politik

KW - præsentation

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KW - rhetoric

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SN - 1810-6250

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JO - RhetOn

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