The persuasive powers of text, voice, and film: a lecture hall experiment with a famous speech

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    This paper presents and discusses a lecture hall experiment
    concerning the rhetorical impact of different media. The experiment brings out
    notable differences in the effects of persuasion and argument embedded in the
    same set of words - in this case an extract from a historic speech - when presented
    respectively in writing, as speech, and on film.
    Original languageEnglish
    Title of host publicationISSA 8th International Conference on Argumentation, Amsterdam 2014
    Number of pages11
    Place of PublicationAmsterdam
    PublisherSic Sat International Center for the Study of Argumentation Amsterdam
    Publication date22 Sep 2014
    ISBN (Print)978 90 361 0450 0
    Publication statusPublished - 22 Sep 2014
    EventThe 8th ISSA Conference on Argumentation 2014 - University of Amsterdam, Amsterdam, Netherlands
    Duration: 1 Jul 20144 Jul 2014 (Link to conference)


    ConferenceThe 8th ISSA Conference on Argumentation 2014
    LocationUniversity of Amsterdam
    Internet address

    Bibliographical note

    Proceedings of th 8th ISSA Conference: (eds) Garssen B.J., Godden, D., Mitchell, G & Snoeck Henkemans, A. F. (2015). Proceedings of the 8th international Conference of the International Society for the Study of Argumentation. Amsterdam


    • argument
    • experiment
    • film
    • mountaintop
    • persuasiveness
    • rhetoric
    • soundtrack
    • text
    • visual
    • voice

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