The networked reception of transmedial universes

An experience-cantered approach

Susana Tosca, Lisbeth Klastrup

Research output: Contribution to journalJournal articleResearchpeer-review


Building upon ten years of empirical work, this paper reflects on how to study increasingly complex user engagement with transmedial worlds. We examine our own analytical evolution from an initial aesthetic orientation to our current effort to incorporate the user´s own perspective through qualitative and quantitative studies. We argue that mapping user experience requires a sophisticated and holistic analytical approach - particularly, due to the popularity of social media platforms. We conclude the article by developing the concept of "networked reception" to characterize new kinds of transmedial world experience afforded by social media, which allow users to distribute and communicate not only the content of media texts but also their own experience and reception of transmedial world “texts”.
Original languageEnglish
JournalMedieKultur: Journal of media and communication research
Issue number60
Pages (from-to)107-122
Number of pages16
Publication statusPublished - 1 Jun 2016


  • transmedial worlds
  • networked reception
  • fandom
  • social media
  • user experience

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