The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and the Role of Digital Games in Japan

Akinori Nakamura, Susana Tosca

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The present study looks at the Mobile Suit Gundam franchise from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case provides us with some insights into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.
Original languageEnglish
Title of host publicationDIGRA 2019 - Proceedings of the 2019 DiGRA International Conference : Game, Play and the Emerging Ludo-Mix
Number of pages17
Place of PublicationKyoto
Publication date2019
Publication statusPublished - 2019
EventDIGRA 2019 Kyoto: Game, Play and the Emerging Ludo-Mix - Ritsumeikan University, Kyoto, Japan
Duration: 6 Aug 201910 Aug 2019


ConferenceDIGRA 2019 Kyoto
LocationRitsumeikan University
Internet address
SeriesProceedings of the Digital Games Research Association (DiGRA)


  • transmedial
  • media-mix
  • mecha
  • japan
  • media industry

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