Abstract
The present study looks at the Mobile Suit Gundam franchise from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case provides us with some insights into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.
| Original language | English |
|---|---|
| Title of host publication | DIGRA 2019 - Proceedings of the 2019 DiGRA International Conference : Game, Play and the Emerging Ludo-Mix |
| Number of pages | 17 |
| Place of Publication | Kyoto |
| Publisher | DIGRA |
| Publication date | 2019 |
| Publication status | Published - 2019 |
| Event | DIGRA 2019 Kyoto: Game, Play and the Emerging Ludo-Mix - Ritsumeikan University, Kyoto, Japan Duration: 6 Aug 2019 → 10 Aug 2019 http://www.digra2019.org/ |
Conference
| Conference | DIGRA 2019 Kyoto |
|---|---|
| Location | Ritsumeikan University |
| Country/Territory | Japan |
| City | Kyoto |
| Period | 06/08/2019 → 10/08/2019 |
| Internet address |
| Series | Proceedings of the Digital Games Research Association (DiGRA) |
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Keywords
- transmedial
- media-mix
- mecha
- japan
- media industry