The Mobile Suit Gundam Franchise: a Case Study of Transmedia Storytelling Practices and Ludo Mix in Japan

Akinori Nakamura, Susana Tosca

Research output: Contribution to journalJournal articleResearchpeer-review


The present study looks at the Mobile Suit Gundam franchise and the role of digital games from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case can show some insight into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.
Original languageEnglish
JournalTransactions of the Digital Games Research Association
Publication statusSubmitted - 1 Jul 2020
EventDIGRA 2019 Kyoto: Game, Play and the Emerging Ludo-Mix - Ritsumeikan University, Kyoto, Japan
Duration: 6 Aug 201910 Aug 2019


ConferenceDIGRA 2019 Kyoto
LocationRitsumeikan University
Internet address


  • Transmedia storytelling
  • Media mix
  • Intellectual property
  • Business strategy

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