The present study looks at the Mobile Suit Gundam franchise from the conceptual frameworks of transmedia storytelling and the Japanese media mix. We offer a historical account of the development of “the Mobile Suit Gundam” series from a producer´s perspective and show how a combination of convergent and divergent strategies contributed to the success of the series, with a special focus on games. Our case provides us with some insights into underdeveloped aspects of the theory of transmedial storytelling and the Japanese media mix.
|Title of host publication||DIGRA 2019 - Proceedings of the 2019 DiGRA International Conference : Game, Play and the Emerging Ludo-Mix|
|Number of pages||17|
|Place of Publication||Kyoto|
|Publication status||Published - 2019|
|Event||DIGRA 2019 Kyoto: Game, Play and the Emerging Ludo-Mix - Ritsumeikan University, Kyoto, Japan|
Duration: 6 Aug 2019 → 10 Aug 2019
|Conference||DIGRA 2019 Kyoto|
|Period||06/08/2019 → 10/08/2019|
- media industry
Nakamura, A., & Tosca, S. (2019). The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and the Role of Digital Games in Japan. In DIGRA 2019 - Proceedings of the 2019 DiGRA International Conference: Game, Play and the Emerging Ludo-Mix Kyoto: DIGRA.