"The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity

Jan Mattsson, Magnus Söderlund

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date7 May 2016
Publication statusPublished - 7 May 2016
EventEMAC: Annual Conference - BI Norwegian Business School , Oslo, Norway
Duration: 24 May 201627 May 2016
http://emac2016.emac-online.org/emac2016.org/index.html (Link to Conference)

Conference

ConferenceEMAC
LocationBI Norwegian Business School
CountryNorway
CityOslo
Period24/05/201627/05/2016
Internet address

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