The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen, Kristian J. Sund

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationCompetitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
EditorsDatis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Number of pages19
Place of PublicationBerlin
Publication date2018
ISBN (Print)978-3-319-71721-0
ISBN (Electronic)978-3-319-71722-7
Publication statusPublished - 2018
SeriesContributions to Management Science

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