The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationCompetitiveness in Emerging Markets
EditorsDatis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Number of pages19
Place of PublicationBerlin
PublisherSpringer
Date2018
Pages35-53
ISBN (Print)978-3319717210
StatePublished - 2018

Cite this

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In D. Khajeheian, M. Friedrichsen, & W. Mödinger (Eds.), Competitiveness in Emerging Markets (pp. 35-53). Berlin: Springer.
Jensen, Henrik ; Sund, Kristian J./ The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. Competitiveness in Emerging Markets. editor / Datis Khajeheian ; Mike Friedrichsen ; Wilfried Mödinger. Berlin : Springer, 2018. pp. 35-53
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Jensen, H & Sund, KJ 2018, The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. in D Khajeheian, M Friedrichsen & W Mödinger (eds), Competitiveness in Emerging Markets. Springer, Berlin, pp. 35-53.

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets. ed. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. p. 35-53.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2018

Y1 - 2018

UR - https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

M3 - Book chapter

SN - 978-3319717210

SP - 35

EP - 53

BT - Competitiveness in Emerging Markets

PB - Springer

CY - Berlin

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Jensen H, Sund KJ. The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In Khajeheian D, Friedrichsen M, Mödinger W, editors, Competitiveness in Emerging Markets. Berlin: Springer. 2018. p. 35-53.