The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen, Kristian J. Sund

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationCompetitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
EditorsDatis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Number of pages19
Place of PublicationBerlin
PublisherSpringer
Publication date2018
Pages35-53
ISBN (Print)978-3-319-71721-0
ISBN (Electronic)978-3-319-71722-7
Publication statusPublished - 2018
SeriesContributions to Management Science
ISSN1431-1941

Cite this

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In D. Khajeheian, M. Friedrichsen, & W. Mödinger (Eds.), Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies (pp. 35-53). Springer. Contributions to Management Science