| Language | English |
|---|---|
| Title of host publication | Competitiveness in Emerging Markets |
| Editors | Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger |
| Number of pages | 19 |
| Place of Publication | Berlin |
| Publisher | Springer |
| Date | 2018 |
| Pages | 35-53 |
| ISBN (Print) | 978-3319717210 |
| State | Published - 2018 |
Cite this
Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In D. Khajeheian, M. Friedrichsen, & W. Mödinger (Eds.), Competitiveness in Emerging Markets (pp. 35-53). Berlin: Springer.
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Jensen, H & Sund, KJ 2018, The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. in D Khajeheian, M Friedrichsen & W Mödinger (eds), Competitiveness in Emerging Markets. Springer, Berlin, pp. 35-53.
The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.
Competitiveness in Emerging Markets. ed. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. p. 35-53.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
TY - CHAP
T1 - The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
AU - Jensen,Henrik
AU - Sund,Kristian J.
PY - 2018
Y1 - 2018
UR - https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3
M3 - Book chapter
SN - 978-3319717210
SP - 35
EP - 53
BT - Competitiveness in Emerging Markets
PB - Springer
CY - Berlin
ER -
Jensen H, Sund KJ. The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In Khajeheian D, Friedrichsen M, Mödinger W, editors, Competitiveness in Emerging Markets. Berlin: Springer. 2018. p. 35-53.