The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen; Kristian J. Sund

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Competitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
Editors	Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Number of pages	19
Place of Publication	Berlin
Publisher	Springer
Publication date	2018
Pages	35-53
ISBN (Print)	978-3-319-71721-0
ISBN (Electronic)	978-3-319-71722-7
Publication status	Published - 2018

Series	Contributions to Management Science
ISSN	1431-1941

Link to document

https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

Cite this

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. In D. Khajeheian, M. Friedrichsen, & W. Mödinger (Eds.), Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies (pp. 35-53). Springer. Contributions to Management Science

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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. ed. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. p. 35-53 (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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AU - Sund, Kristian J.

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BT - Competitiveness in Emerging Markets

A2 - Khajeheian, Datis

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