The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Henrik Jensen; Kristian J. Sund

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Competitiveness in Emerging Markets : Market Dynamics in the Age Dsruptive Technologies
Editors	Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
Number of pages	19
Place of Publication	Berlin
Publisher	Springer
Publication date	2018
Pages	35-53
ISBN (Print)	978-3-319-71721-0
ISBN (Electronic)	978-3-319-71722-7
Publication status	Published - 2018

Series	Contributions to Management Science
ISSN	1431-1941

Link to document

https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

1 Finished

Business Model Innovation in the Media Industry
Sund, K. J. & Jensen, H.
Innovationsfonden
02/03/2015 → 28/02/2018
Project: Research

Cite this

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title = "The Implications of Programmatic Advertising on the Business Model of TV Broadcasters",

author = "Henrik Jensen and Sund, {Kristian J.}",

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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. ed. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018. p. 35-53 (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

AU - Jensen, Henrik

AU - Sund, Kristian J.

PY - 2018

Y1 - 2018

UR - https://link.springer.com/chapter/10.1007/978-3-319-71722-7_3

M3 - Book chapter

SN - 978-3-319-71721-0

T3 - Contributions to Management Science

SP - 35

EP - 53

BT - Competitiveness in Emerging Markets

A2 - Khajeheian, Datis

A2 - Friedrichsen, Mike

A2 - Mödinger, Wilfried

PB - Springer

CY - Berlin

ER -

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Link to document

Business Model Innovation in the Media Industry

Cite this