The Effect of Feedback by SMS-text messages and email on Household Electricity Consumption: Experimental Evidence

Anders Larsen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    This paper analyzes the effect of supplying online feedback by SMS-text messages and email about electricity consumption on the level of total household electricity consumption. An experiment was conducted in which 1,452 households were randomly allocated to three experimental groups and two control groups. Feedback was supplied throughout 2007 to members of the experiment groups who accepted the invitation, and data on consumption of electricity for 2006 and 2007 collected for all participants and control group members. 30% of the households invited to receive feedback accepted the invitation. Results suggest that the type of feedback provided in this experiment can reduce consumption by up to 3%. The feedback technology is cheap to implement and therefore likely to be cost-effective.
    Original languageEnglish
    JournalEnergy Journal
    Volume31
    Issue number3
    ISSN0195-6574
    Publication statusPublished - 2010

    Keywords

    • electricity
    • electronic meters
    • feedback
    • evaluation

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