‘The deal should be fairer!’ Stakeholder discourses on intrusive media platforms and interfaces

David Mathieu, Juliane Finger, Patricia Dias, Despina Chronaki

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In this chapter, we argue that stakeholder discourses about emerging media technologies point to a widespread lack of acknowledgment of the pressures and intrusions that affect audiences today. Engaging in a consultation with stakeholders, we identify five discursive positions that characterise the ways stakeholders look upon the issues of media pressures and intrusions. Through these discourses, we observe the widespread adoption of commercial measurements, which remain inadequate for perceiving media pressures and intrusions, as well as the difficulty of keeping up with fast-changing audience habits in a media environment that is overwhelmingly complex. Our findings invite stakeholders to engage in a reflexive and systematic recognition of these issues, which is vital for a change in practice.
Original languageEnglish
Title of host publicationThe future of audiences : A foresight analysis of interfaces and engagement
EditorsRanjana Das, Brita Ytre-Arne
Number of pages17
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date2018
ISBN (Print)978-3-319-75637-0
ISBN (Electronic)978-3-319-75638-7
Publication statusPublished - 2018

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