The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Lene Bull Christiansen; Mette Fog Olwig

doi:10.7765/9781526117304.00022

The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

This chapter asks whether it is possible to harness the powers of ‘the popular’ and media culture in the service of humanitarianism. There is a need to critically balance an analysis of the potentially progressive and/or problematic aspects of a popularised humanitarian event. Exploring the energies that are at play in the popular ‘carnival’ of the Danish Roskilde Festival, this chapter examines how the carnivalesque can function both as a form of corporate branding and as a means to destabilise the status quo identified with a negatively branded segment of the population. The chapter also analyses the expansion of the festival into cyberspace, and the offline–online interconnectivity of the festival’s humanitarian events.

Original language	English
Title of host publication	Global Humanitarianism and Media Culture
Editors	Michael Lawrence, Rachel Tavernor
Number of pages	22
Place of Publication	Manchester
Publisher	Manchester University Press
Publication date	4 Jan 2019
Pages	246-267
Chapter	12
ISBN (Print)	978-1-5261-1729-8
ISBN (Electronic)	9781526117304
DOIs	https://doi.org/10.7765/9781526117304.00022
Publication status	Published - 4 Jan 2019

Link to document

10.7765/9781526117304.00022

The corporate karma carnivalFinal published version, 4.82 MBLicence: CC BY-NC-ND

Feltarbejde Roskilde Festival
Christiansen, L. B., Olwig, M. F. & Mubanda Rasmussen, L.
28/06/2015 → 05/07/2015
Project: Research
OCE: The organised cultural encounter: rethinking the conceptual and contextual framework of interculturality through the study of practice
Galal, L. P., Hvenegård-Lassen, K., Christiansen, L. B., Riis, H. B. & Hansen, R. P.
01/09/2013 → 31/12/2017
Project: Research

Cite this

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The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival . / Christiansen, Lene Bull ; Olwig, Mette Fog.
Global Humanitarianism and Media Culture . ed. / Michael Lawrence; Rachel Tavernor. Manchester: Manchester University Press, 2019. p. 246-267.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at the Roskilde Festival

Abstract

Link to document

Projects

Feltarbejde Roskilde Festival

OCE: The organised cultural encounter: rethinking the conceptual and contextual framework of interculturality through the study of practice

Cite this