The Camøno: A Communitarian Walking Trail in the Sharing Economy

Jane Widtfeldt Meged, Szilvia Gyimóthy

Research output: Contribution to journalJournal articlepeer-review


To overcome socioeconomic decline, Danish coastal communities attempt to harness the potentials of the collaborative economy with novel forms of communitarian initiatives in tourism. This paper assesses the emergent business model of the Camøno walking trail, which was conceived as an alternative, bottom-up initiative to leverage tourism in Southern Denmark. To understand its rapid uptake and success, we draw on theories of value creation in alternative and sharing economies as a reframing process, with due attention to the transformation of non-market resources into commodities (public land, volunteer labour, sense of place). Based on a two-year-long ethnographic fieldwork chronicling the consolidation of the Camøno, we analyse these reframing processes and identify three domains of collaborative governance; the governance of affect, the governance of ownership, and the governance of exchange. The paper concludes with a discussion of the institutionalisation of ad-hoc, alternative business models as well as policy recommendations for European rural contexts.

Original languageEnglish
JournalTourism Planning & Development
Issue number5
Pages (from-to)496-515
Number of pages19
Publication statusPublished - 29 Aug 2018

Bibliographical note

Important note from the Publisher regarding the attached document: “This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning & Development on [date of publication], available online:”


  • Camøno
  • coastal tourism
  • sharing economy
  • communitarian business model
  • tourism cooperatives
  • walking trail
  • reframing
  • pilgrimage

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