The Bottom of the Pyramid: Much ado, but is it enough?

Andrew Crabtree

    Research output: Contribution to journalJournal articleResearch

    Abstract

    Although Prahalad does not address the issues surrounding multidimensional poverty, many of his cases fit the notion of multidimensional poverty better than they suit income poverty suggesting that we should re-focus BOP from the Bottom of the Pyramid to Multidimensional Poverty solutions.
    Original languageEnglish
    JournalEffective Executive
    ISSN0972-5172
    Publication statusPublished - Nov 2008

    Keywords

    • Bottom of the Pyramid
    • Prahalad

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