Original language | English |
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Publication date | 2013 |
Publication status | Published - 2013 |
Event | Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. - Portola Plaza Hotel at Monterey Bay, Monterey, United States Duration: 15 May 2013 → 18 May 2013 http://ams-web.org/displayconvention.cfm?conventionnbr=11208 |
Conference
Conference | Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. |
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Location | Portola Plaza Hotel at Monterey Bay |
Country | United States |
City | Monterey |
Period | 15/05/2013 → 18/05/2013 |
Other | 42nd AMS Annual Conference |
Internet address |
Cite this
Mattsson, J., & McColl, R. (2013). Thanks for the memories: Towards a model of memorable experiences. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.
@conference{6e29ba5b640e428084089c9afc67d92d,
title = "Thanks for the memories: Towards a model of memorable experiences",
author = "Jan Mattsson and Rod McColl",
year = "2013",
language = "English",
note = "Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. ; Conference date: 15-05-2013 Through 18-05-2013",
url = "http://ams-web.org/displayconvention.cfm?conventionnbr=11208",
}
Mattsson, J & McColl, R 2013, 'Thanks for the memories: Towards a model of memorable experiences' Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States, 15/05/2013 - 18/05/2013, .
Thanks for the memories : Towards a model of memorable experiences. / Mattsson, Jan; McColl, Rod.
2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.Research output: Contribution to conference › Paper › Research › peer-review
TY - CONF
T1 - Thanks for the memories
T2 - Towards a model of memorable experiences
AU - Mattsson, Jan
AU - McColl, Rod
PY - 2013
Y1 - 2013
M3 - Paper
ER -
Mattsson J, McColl R. Thanks for the memories: Towards a model of memorable experiences. 2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.