Thanks for the memories

Towards a model of memorable experiences

Jan Mattsson, Rod McColl

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventAcademy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. - Portola Plaza Hotel at Monterey Bay, Monterey, United States
Duration: 15 May 201318 May 2013
http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Conference

ConferenceAcademy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013.
LocationPortola Plaza Hotel at Monterey Bay
CountryUnited States
CityMonterey
Period15/05/201318/05/2013
Other42nd AMS Annual Conference
Internet address

Cite this

Mattsson, J., & McColl, R. (2013). Thanks for the memories: Towards a model of memorable experiences. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.
Mattsson, Jan ; McColl, Rod. / Thanks for the memories : Towards a model of memorable experiences. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.
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title = "Thanks for the memories: Towards a model of memorable experiences",
author = "Jan Mattsson and Rod McColl",
year = "2013",
language = "English",
note = "Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. ; Conference date: 15-05-2013 Through 18-05-2013",
url = "http://ams-web.org/displayconvention.cfm?conventionnbr=11208",

}

Mattsson, J & McColl, R 2013, 'Thanks for the memories: Towards a model of memorable experiences' Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States, 15/05/2013 - 18/05/2013, .

Thanks for the memories : Towards a model of memorable experiences. / Mattsson, Jan; McColl, Rod.

2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Thanks for the memories

T2 - Towards a model of memorable experiences

AU - Mattsson, Jan

AU - McColl, Rod

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Mattsson J, McColl R. Thanks for the memories: Towards a model of memorable experiences. 2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.