Thanks for the memories: Towards a model of memorable experiences

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2013
Publication status	Published - 2013
Event	Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. - Portola Plaza Hotel at Monterey Bay, Monterey, United States Duration: 15 May 2013 → 18 May 2013 http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Conference	Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013.
Location	Portola Plaza Hotel at Monterey Bay
Country/Territory	United States
City	Monterey
Period	15/05/2013 → 18/05/2013
Other	42nd AMS Annual Conference
Internet address	http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Cite this

@conference{6e29ba5b640e428084089c9afc67d92d,

title = "Thanks for the memories: Towards a model of memorable experiences",

author = "Jan Mattsson and Rod McColl",

year = "2013",

language = "English",

note = "Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. ; Conference date: 15-05-2013 Through 18-05-2013",

url = "http://ams-web.org/displayconvention.cfm?conventionnbr=11208",

}