Thanks for the memories: Towards a model of memorable experiences

Thanks for the memories

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2013
Publication status	Published - 2013
Event	Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. - Portola Plaza Hotel at Monterey Bay, Monterey, United States Duration: 15 May 2013 → 18 May 2013 http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Conference	Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013.
Location	Portola Plaza Hotel at Monterey Bay
Country	United States
City	Monterey
Period	15/05/2013 → 18/05/2013
Other	42nd AMS Annual Conference
Internet address	http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Mattsson, J., & McColl, R. (2013). Thanks for the memories: Towards a model of memorable experiences. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.

Mattsson, Jan ; McColl, Rod. / Thanks for the memories : Towards a model of memorable experiences. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.

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title = "Thanks for the memories: Towards a model of memorable experiences",

author = "Jan Mattsson and Rod McColl",

year = "2013",

language = "English",

note = "Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. ; Conference date: 15-05-2013 Through 18-05-2013",

url = "http://ams-web.org/displayconvention.cfm?conventionnbr=11208",

}

Mattsson, J & McColl, R 2013, 'Thanks for the memories: Towards a model of memorable experiences' Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States, 15/05/2013 - 18/05/2013, .

2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - Thanks for the memories

T2 - Towards a model of memorable experiences

AU - Mattsson, Jan

AU - McColl, Rod

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Mattsson J, McColl R. Thanks for the memories: Towards a model of memorable experiences. 2013. Paper presented at Academy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013., Monterey, United States.