Thanks for the memories: Towards a model of memorable experiences

Jan Mattsson, Rod McColl

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventAcademy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013. - Portola Plaza Hotel at Monterey Bay, Monterey, United States
Duration: 15 May 201318 May 2013
http://ams-web.org/displayconvention.cfm?conventionnbr=11208

Conference

ConferenceAcademy of Marketing Science Annual Conference, Monterey, California, May 15-18, 2013.
LocationPortola Plaza Hotel at Monterey Bay
Country/TerritoryUnited States
CityMonterey
Period15/05/201318/05/2013
Other42nd AMS Annual Conference
Internet address

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