Testing perceptions of brand value between real and virtual worlds

Jan Mattsson, Stuart Barnes

    Research output: Contribution to conferencePaperCommissioned

    Original languageEnglish
    Publication date2009
    Publication statusPublished - 2009
    EventEMAC annual conference Nantes, France  26-29 May 2009 - Nantes, France
    Duration: 26 May 200929 May 2009

    Conference

    ConferenceEMAC annual conference Nantes, France  26-29 May 2009
    CountryFrance
    CityNantes
    Period26/05/200929/05/2009

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