Strategies of E-Commerce Business Value Optimization

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationElectronic Commerce : Concepts, Methodologies, Tools and Applications
    EditorsS.A. Becker
    Place of PublicationHershey, PA., USA
    PublisherIdea Group Publishing
    Publication date2007
    Pages1195-1202
    ISBN (Print)978-1-59904-934-4
    ISBN (Electronic)978-1-59904-944-1
    Publication statusPublished - 2007

    Bibliographical note

    Reprinted from: Encyclopedia of Information Science and Technology [online] / Edited by Mehdi Khosrow-Pour. - Hershey PA : Idea Group Inc., 2005

    Keywords

    • Business Value
    • Strategies
    • E-Commerce

    Cite this

    Scupola, A. (2007). Strategies of E-Commerce Business Value Optimization. In S. A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools and Applications (pp. 1195-1202). Idea Group Publishing.