Stealth Marketing – socially responsible and ethically sound communication?

Roy Langer; Suzanne C. Beckmann

Stealth Marketing – socially responsible and ethically sound communication?

Roy Langer, Suzanne C. Beckmann

Journalism and Democracy

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Translated title of the contribution	Stealth Marketing - social ansvarlig og etisk kommunikation?
Original language	English
Title of host publication	Contemporary issues in corporate and marketing communications: Towards a socially responsible future. : Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.
Editors	Klement Podnar, Zlatko Janĉiĉ
Number of pages	5
Publisher	University of Ljubljana
Publication date	2006
Pages	11-15
ISBN (Print)	9619048458
Publication status	Published - 2006
Event	11th International CMC-conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: Towards a socially responsible future. - Ljubljana, Slovenia Duration: 20 Apr 2006 → 21 Apr 2006

Conference

Conference	11th International CMC-conference on Corporate and Marketing Communications
Country/Territory	Slovenia
City	Ljubljana
Period	20/04/2006 → 21/04/2006

Cite this

Langer, R., & Beckmann, S. C. (2006). Stealth Marketing – socially responsible and ethically sound communication? In K. Podnar, & Z. Janĉiĉ (Eds.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. (pp. 11-15). University of Ljubljana.

Langer, Roy ; Beckmann, Suzanne C. / Stealth Marketing – socially responsible and ethically sound communication?. Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. editor / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. pp. 11-15

@inproceedings{bf2098d052be11dba4bc000ea68e967b,

title = "Stealth Marketing – socially responsible and ethically sound communication?",

author = "Roy Langer and Beckmann, {Suzanne C.}",

year = "2006",

language = "English",

isbn = "9619048458",

pages = "11--15",

editor = "Klement Podnar and Zlatko Janĉiĉ",

booktitle = "Contemporary issues in corporate and marketing communications: Towards a socially responsible future.",

publisher = "University of Ljubljana",

note = "11th International CMC-conference on Corporate and Marketing Communications ; Conference date: 20-04-2006 Through 21-04-2006",

}

Langer, R & Beckmann, SC 2006, Stealth Marketing – socially responsible and ethically sound communication? in K Podnar & Z Janĉiĉ (eds), Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. University of Ljubljana, pp. 11-15, 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, Slovenia, 20/04/2006.

Stealth Marketing – socially responsible and ethically sound communication? / Langer, Roy; Beckmann, Suzanne C.
Contemporary issues in corporate and marketing communications: Towards a socially responsible future.: Proceedings of the 11th International CMC-conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006.. ed. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. p. 11-15.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review