Stealth Marketing Communications: Is it ethical?

Roy Langer

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationStrategic CSR Communication
EditorsMette Morsing, Suzanne C. Beckmann
Number of pages28
Place of PublicationKøbenhavn
PublisherDjøf Forlag
Publication date2006
Pages107-134
ISBN (Print)87-574-1587-0
Publication statusPublished - 2006

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