Spaces for Datafication: How Datafication Transforms Media Industries

As digital networked technology is ubiquitous, digital data increasingly plays a growing role in organizational decision-making and media management. Against this background, this chapter examines datafication as a useful framework for understanding current media transformations, arguing that datafication is not one homogeneous process but rather a body of different but connected and interdependent processes. It identifies five “spaces” in media industries where datafication plays an important role: content production, content distribution, sales and marketing, management, and the space between industries. Finally, the chapter discusses implications and ambiguities.