Social responsibility and ethics in marketing communications: The case of stealth marketing

Roy Langer, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics
Editors	George J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Number of pages	5
Publisher	European Marketing Academy
Publication date	2006
ISBN (Print)	9608919908
Publication status	Published - 2006
Event	EMAC-conference - Athen, Greece Duration: 23 May 2006 → 26 May 2006 Conference number: 35

Cite this

@inproceedings{c29ec31052be11dba4bc000ea68e967b,

title = "Social responsibility and ethics in marketing communications: The case of stealth marketing",

author = "Roy Langer and Beckmann, {Suzanne C.}",

year = "2006",

language = "English",

isbn = "9608919908",

editor = "Avlonitis, {George J.} and Nikolaos Papavassiliou and Paulina Papastathopoulou",

booktitle = "Sustainable marketing leadership",

publisher = "European Marketing Academy",

note = "EMAC-conference ; Conference date: 23-05-2006 Through 26-05-2006",

}

Social responsibility and ethics in marketing communications: The case of stealth marketing. / Langer, Roy; Beckmann, Suzanne C.
Sustainable marketing leadership: A sythesis of polymorphous axioms, strategies and tactics. ed. / George J. Avlonitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. European Marketing Academy, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Social responsibility and ethics in marketing communications

T2 - EMAC-conference

AU - Langer, Roy

AU - Beckmann, Suzanne C.

N1 - Conference code: 35

PY - 2006

Y1 - 2006

M3 - Article in proceedings

SN - 9608919908

BT - Sustainable marketing leadership

A2 - Avlonitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

PB - European Marketing Academy

Y2 - 23 May 2006 through 26 May 2006

ER -