Small acts of engagement: Reconnecting productive audience practices with everyday agency

Ike Picone, Jelena Kleut, Tereza Pavlíčková, Bojana Romic, Jannie Møller Hartley, Sander de Ridder

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.
Original languageEnglish
JournalNew Media & Society
Volume21
Issue number9
Pages (from-to)2010-2028
Number of pages18
ISSN1461-4448
DOIs
Publication statusPublished - 2 May 2019

Keywords

  • audience agency
  • audience studies
  • convergence
  • engagement
  • everyday media use
  • participation
  • productive practices
  • produsage
  • resistence

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