Small acts of audience engagement interrupting content flows

Jelena Kleut, Jannie Møller Hartley, Tereza Pavlíčková, Ike Picone, Bojana Romic, Sander de Ridder

Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch


In order to address how mainstream media flows are broadened or challenged by audi
-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise
and prominence of users’ productive practices is mostly and primarily driven by small
acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.
Original languageEnglish
Title of host publicationAudiences, towards 2030 : Priorities for audience analysis
EditorsRanjana Das, Brita Arne-Ytre
Number of pages4
Publication date29 Sep 2017
ISBN (Print)978-1-5272-0543-7
Publication statusPublished - 29 Sep 2017

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