Small acts of audience engagement interrupting content flows

Jelena Kleut, Jannie Møller Hartley, Tereza Pavlíčková, Ike Picone, Bojana Romic, Sander de Ridder

Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch

Abstract

In order to address how mainstream media flows are broadened or challenged by audi
-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise
and prominence of users’ productive practices is mostly and primarily driven by small
acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.
Original languageEnglish
Title of host publicationAudiences, towards 2030 : Priorities for audience analysis
EditorsRanjana Das, Brita Arne-Ytre
Number of pages4
PublisherCEDAR
Publication date29 Sep 2017
Pages28-30
Chapter2
ISBN (Print)978-1-5272-0543-7
Publication statusPublished - 29 Sep 2017

Cite this

Kleut, J., Hartley, J. M., Pavlíčková, T., Picone, I., Romic, B., & de Ridder, S. (2017). Small acts of audience engagement interrupting content flows. In R. Das, & B. Arne-Ytre (Eds.), Audiences, towards 2030: Priorities for audience analysis (pp. 28-30). CEDAR.
Kleut, Jelena ; Hartley, Jannie Møller ; Pavlíčková, Tereza ; Picone, Ike ; Romic, Bojana ; de Ridder, Sander. / Small acts of audience engagement interrupting content flows. Audiences, towards 2030: Priorities for audience analysis. editor / Ranjana Das ; Brita Arne-Ytre. CEDAR, 2017. pp. 28-30
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Kleut, J, Hartley, JM, Pavlíčková, T, Picone, I, Romic, B & de Ridder, S 2017, Small acts of audience engagement interrupting content flows. in R Das & B Arne-Ytre (eds), Audiences, towards 2030: Priorities for audience analysis. CEDAR, pp. 28-30.

Small acts of audience engagement interrupting content flows. / Kleut, Jelena; Hartley, Jannie Møller; Pavlíčková, Tereza; Picone, Ike; Romic, Bojana; de Ridder, Sander.

Audiences, towards 2030: Priorities for audience analysis. ed. / Ranjana Das; Brita Arne-Ytre. CEDAR, 2017. p. 28-30.

Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch

TY - GEN

T1 - Small acts of audience engagement interrupting content flows

AU - Kleut, Jelena

AU - Hartley, Jannie Møller

AU - Pavlíčková, Tereza

AU - Picone, Ike

AU - Romic, Bojana

AU - de Ridder, Sander

PY - 2017/9/29

Y1 - 2017/9/29

N2 - In order to address how mainstream media flows are broadened or challenged by audi-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise and prominence of users’ productive practices is mostly and primarily driven by small acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.

AB - In order to address how mainstream media flows are broadened or challenged by audi-ences, peoples’ casual and everyday acts of engagement merit consideration. The rise and prominence of users’ productive practices is mostly and primarily driven by small acts of engagement. These are productive acts of interpretation, an expression of users’ understandings of media texts. Mainstream media flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. That is to say, profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious and dedicated practices.

M3 - Report chapter

SN - 978-1-5272-0543-7

SP - 28

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BT - Audiences, towards 2030

A2 - Das, Ranjana

A2 - Arne-Ytre, Brita

PB - CEDAR

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Kleut J, Hartley JM, Pavlíčková T, Picone I, Romic B, de Ridder S. Small acts of audience engagement interrupting content flows. In Das R, Arne-Ytre B, editors, Audiences, towards 2030: Priorities for audience analysis. CEDAR. 2017. p. 28-30